Given how big the internet has become, thanks to the advancement in technology and how easily accessible it has become, it’s completely justifiable why online marketing is one of the prominent forms of business promotion.
Enter into a discussion about internet marketing, and you will be told how cost-effective and efficient it is in promoting and generating leads compared to the traditional advertising forms like billboards and TV ads.
However, the big question is, do you know the various types of internet marketing and how you can use them to help your business thrive? Well, this read is going to delve further into just that.
1. Search Engine Optimization
Usually referred to as SEO, search engine optimization is a collection of techniques that all aim to improve the ranking of a website in a natural manner in order to increase visibility and generate quality traffic.
SEO consists of both on-page and off-page factors, which all involve adjusting specific elements of your site in order to meet Google’s requirements while ensuring that your site gives the best overall experience.
2. Social Media Marketing
As the name suggests, social media marketing entails using social media platforms to promote your company, connect and engage with your target audience.
This form of marketing doesn’t necessarily drive sales, but it’s primarily used to boost engagement, build links, bring the attention of consumers to your content and even set your brand aside from the rest. All these are essential aspects of creating a successful online marketing campaign.
3. Pay Per Click (PPC) Marketing
This form of marketing can be classed into two primary categories: paid search and paid social marketing. It involves publishing ads on social media platforms and search engines and you get charged each time your ad is clicked.
The most popular paid search platform is Google AdWords. This form of marketing encompasses display, mobile remarketing or retargeting as well as paid social advertising.
4. Content Marketing
This is simply the creation and distribution of valuable, relevant content to your audience in order to reach your marketing goals. This form of marketing focuses on communicating with your audience rather than selling. You provide content that informs, amuses, educates and also provides value, thus attracting and retaining the desired audience.
Content comes in various forms including blog posts, infographics, videos, social media posts, podcasts, images and more.
Publishing high-quality content plays a vital role in all the primary types of internet marketing including SEO, social media marketing, PPC, and more.
5. Search Engine Marketing
Usually referred to as SEM, search engine marketing is the process of utilizing pay per click ads in order to attract web traffic.
In the past, search engine marketing was utilized as an umbrella phrase that consisted of paid search and SEO. However, due to changes in the digital world, the phrase SEM stopped being utilized for both forms of online marketing and has come to refer exclusively to paid search activities.
6. Email Marketing
This is one of the most popular forms of online marketing, primarily due to how cost-effective it is.
Email marketing is usually referred to as a more effective replacement for direct marketing. That’s because you can reach a wide array of people in an instant using ads, reminders, and reminders via email.
This kind of digital marketing tends to be quite efficient as it can be specifically targeted by utilizing demographics to segment lists, which gives the best results compared to traditional direct marketing.
7. Affiliate Marketing
In this form of marketing, you earn a commission by advertising or marketing other companies’ products and services. It usually consists of promoting a product via a video or blog or even featuring advertisements on your site. Money is made once a sale is made through your links.
Affiliate marketing is an excellent way of promoting your brand and reach, especially if you partner with companies or individuals who are prominent on the internet.
8. Influencer Marketing
This is perhaps the newest type of online marketing in this list and it has become quite popular, primarily due to the surge in social media use.
Influencers are individuals with a robust social following and you pay them to promote your company’s product/service.
The trick is finding an influencer who is in line with your values and resonates with your audience. Once you achieve this, influencer marketing can be a very efficient and effective strategy for spreading your name and gaining more customers.
Now that you’re aware of the various types of online marketing and how they work, the next step is to put them to work.
However, some of these types of marketing can be quite complex and detrimental if you utilize them poorly, especially in the case of SEO. As such, it is advisable to hire a company that has a reputation for putting businesses on the map online. Such a company like Decrypted SEO Agency Baltimore will have the right tools and skills to effectively market your business. They will provide everything you need including SEO services, responsive web design, social media marketing, etc.