As a business owner, it’s important to acknowledge the complexity of the market that you are in. Starting and sustaining a business in this competitive day and age is harder than it seems. Every business, small or large is out to get a piece of that apple, which in this case is the online traffic.
If you want to promote your business in this digital age, it’s imperative to direct your attention to the online environment. Online marketing, which consists of an array of techniques, should be utilized by every business, without exception.
One of the most effective strategies for generating a huge amount of traffic is through search engine optimization marketing.
This is a collection of various techniques that are all aimed at achieving a higher ranking at the search engines like Google and gaining more visibility.
However, there are various mistakes that people make when it comes to SEO campaigns and to avoid wasting resources, you should avoid them at all costs.
Here are some of the common SEO mistakes people make but are easy to avoid:
1. Using Keywords in The Wrong Manner
Keywords have and will always be a core element in SEO. Search engine bots crawl your website in order to comprehend the purpose of its content.
However, many business owners, even after knowing the importance of keywords, use them improperly and as a result, rank for different terms that don’t necessarily match what they really have to offer.
This usually happens when you skimp the keywords research process, which is vital to any SEO campaign.
It’s advisable to use a tool like Google Keyword Planner to know the popular keywords in your niche, the difficulty and alternative phrases that can help you rank faster and higher.
2. Having an Audience That is Too General
An ideal website promotion strategy will always focus on an audience that is properly defined. The internet is huge and has a general use. As such, to get to the right people, it’s important to define your target audience in a specific manner, not a general one.
According to experts in SEO, you should start imagining your ideal clients by addressing the following questions:
- Who are they?
- Where do they live?
- What are the financial circumstances?
- What is their education level?
- What does your ideal audience need or want?
- What are their biggest issues?
Once you answer these questions, you’ll be able to characterize the ideal customers.
3. Failing To Create a Site That’s Mobile Friendly
A website that is mobile friendly loads and displays properly on both desktop and mobile devices. It should be a responsive design that ascertains a uniform experience when viewing your site.
That being said, here are some statistics to keep in mind:
- About 60% of internet users access it through mobile devices.
- Over 75% of adults own a smartphone
- 72% of internet users prefer a mobile-friendly site
- Almost everyone judges a site based on responsive web design.
If your site is not mobile friendly, then you are not only going to be inaccessible to the majority of your audience, but you will have a hard time retaining the few who visit your site.
At it’s lowest most websites get a quarter of their traffic from mobile gadgets. This is not a figure that you should neglect. Having a mobile friendly-site result in a faster loading site, positive ranking signal, enhanced user experience, and a boost in conversion on mobile devices.
4. Poor or Lack of Social Media Presence
Nowadays, people are using social media more than they ever have in the past. Not just to interact with their friends, but businesses as well. How often are you promoting your company via social media platforms?
As a business owner who wants to get a high ranking on the search engine results pages, you need to be aware of the fact that an ideal social media marketing strategy helps you avoid various common SEO mistakes.
That is because Google, Bing, and Yahoo all analyze the manner in which individuals interact with your brand on social media platforms. The stronger your engagement, the more SEO benefits you get.
5. Not Having High-Quality Content
You may have heard content is king, and this isn’t a cliche. Content is the fundamental element of any SEO campaign. It allows you to differentiate yourself from your competitors and helps position your brand out there and define your value proposition.
High-quality content refers to relevant, unique, interesting, engaging and helpful blog posts, videos, infographics, etc. The more high-quality content you can deliver, the higher the chances of your audience following you and even sharing your posts.
People searching for solutions, inquiries, products, and services will be able to reach you through the content that they come across on search results.
Keep in mind that search engines like quality content as their aim is to provide users exactly what they are looking for.