Best Online Marketing Strategies To Use When You Are On A Tight Budget

Online marketing is one of the least expensive ways to put your product or service in front of the eyeballs of your potential customers. However, when you’re on a tight budget, you may find it difficult to develop an online marketing plan that works. This article takes a closer look at a few of the best online marketing strategies you can use even on a shoestring budget. Hopefully, you’ll find some ideas to implement into your own business plan.

Develop A Customer Matrix

One of the most effective online marketing strategies that don’t require a large budget is to focus on the market segment that has the highest potential. These are the 20% of your clients that account for 80% of your sales. By defining your core target audience with the highest accuracy possible, you’ll direct your money into those marketing activities and media channels that can bring you the highest ROI. When your budget doesn’t allow you to reach out to an extended market, focusing on clients with the highest potential is the way to go.

This strategy is easy to implement by creating a so-called customer matrix. Plot all categories of clients on a chart to see which ones are the most prone to buying your products. For instance, clients that do need your products and are ready to purchase them but can’t afford them are less important than clients who need and can afford whatever you may be selling. Similarly, those who have enough money but don’t have an urgent need for your offer have a lower potential than individuals who are wealthy and in dire need for your stuff.

Choose The Most Effective Online Marketing Channels

Once you have your customer matrix, use it to choose your main marketing channels. If your best clients are on Facebook, that’s where you should also be, rather than splitting your budget between multiple social networks. Spreading yourself too thin isn’t going to help, so make sure you focus on those things that can make the biggest difference for your sales.

Once you determine what channels to choose, use your time rather than your money to promote your product or service. On Facebook, for instance, you may want to post to as many groups as possible, in order to attract potential customers to check out your offers. When money is scarce, you have to invest time to make up for it. Of course, running a Facebook ads campaign would help. However, if you can’t afford a proper budget, your campaign won’t bring you the expected results.

This rule applies to all other digital channels. If you can’t run a Google Ads campaign, make sure, at least, that you do have your technical SEO right. You can learn how to perform basic on-page SEO without the help of an agency. Your outcome won’t probably be up to par with the results a good SEO professional would obtain, but it would, at least, be something.

Use Retargeting

Retargeting is one of the most powerful online marketing strategies. It allows you to bring back those website visitors that have left without taking any action. The most awesome thing about retargeting is that it requires much lower budgets than regular marketing campaigns.

Monitor, Rinse, And Repeat

This is something you should actually do regardless of your marketing budget. Nevertheless, when you barely have enough money to cover all needed activities, you should keep tabs on all results, monitor the performance of each and every activity, and adjust your strategy accordingly. Eliminate all activities that don’t perform as expected, and direct the money towards doing more of the things that do work. This means that you should track and measure everything you can. Fortunately, there is automated software to help you keep an eye on your campaigns. It may not be free, but this is a critical expense for the very future of your business.

Spending your marketing money at random isn’t the best way to proceed, particularly when you are on a tight budget. In such situations, every dollar matters, so you should think twice before spending any of these dollars. Determine who your best customers are, where they like to shop online, and what would determine them to become your paying customers.

Top Ways to Increase Traffic to your Site other than SEO

Are you looking for ways to drive traffic to your website? 

It is well known that SEO is one of the best sources of organic traffic. Optimizing sites and making them rank on the engines is an excellent way of being visible to people looking for your business. 

However, it is never a good idea to put all your eggs in one basket when going about digital marketing. You need to find more ways to drive traffic to your site and diversify your efforts for the good of the business. 

Here are some top ways to drive traffic to your site other than SEO;

Create Amazing Content

Good content greatly helps your SEO. However, it goes beyond that and helps to drive traffic in ways that are not directly associated with SEO. 

People are naturally intrigued by sites that have well-written content that helps them solve their problems. They are more likely to share this content on social media platforms, and this helps to drive traffic back to your site. 

Create content that is relevant to your audience’s interest and make it engaging. Mix up a few content writing strategies to make your posts exciting.

Write with a tone of positivity. People love positive and upbeat content. People love to hear positive stories, and that helps to attract new people to your site.

Use visual images on your site to add value and to attract people to your site. Use images to help tell your story, and to show that you care about your audience.

Remember – content is king.

Don’t Forget About Online Directories

Most businesses have shifted online and have websites and social media pages full of captivating descriptions meant to lure clients. People are wiser and prefer to check out the reviews of a particular business rather than opting to choose them based on their descriptions. 

List your company on online directories and review sites that allow people who have sought your services before to give their honest assessment. 

If you offer quality products and services, your business will receive good reviews, and more people will be interested in it. 

Find directories that are most relevant to your niche as people will look at them first, depending on what exactly they need. 

Social Media

Social media has emerged to be a marketing giant in recent years. Businesses can leverage the power of social media to drive a lot of traffic to their website. 

Social media allows companies to engage with their followers and provide real-time feedback on their queries. 

Once you gain a considerable following on social media, post captivating content and keep your followers happy. As they become interested in your brand, they will be motivated to check out your site, generating more traffic, and increasing your business’s bottom line. 

The best way to grow your social media presence is to post daily and make sure your posts are engaging, relevant, and easy for your followers to share with their networks.

Additionally, you should also use hashtags. Many social media platforms give you the ability to post a single post that contains hashtags related to your brand, but not all of these hashtags will necessarily show up in search results.

Some other things to try:

  • Find topics that are currently being discussed in social media and make posts about those topics.
  • Engage with your followers by asking them questions that you can then answer and write posts about.
  • Diversify the type of content you post. If you mostly post words, try posting some captivating photos. If you mostly post photos, try some captioned videos. Keep mixing things up as some of your followers will be more likely to associate with a certain type of media over others.

Guest Blogging

Blogging is a great way to express ideas about a specific topic. Seek opportunities to guest blog on other sites and invite people to guest blog on yours. 

People who seek the information on your blog will be intrigued by the posts you have on guest blogs and become interested in your brand. This prompts them to check out your website. 

When guest blogging, keep your standards high and do the same when allowing people to blog on your site.

Some tips on guest blogging. A good starting point is to take a look at what the blog’s visitors are interested in. 

  • Look at their posts, links, categories, and tags. 
  • Are they asking about products or services? 
  • How about something new? 
  • Are they sharing information on social media? 
  • Are they sharing content on other sites? 

This will give you a good idea of what they’re looking for so you can make sure you’re delivering content in your guest post that will draw the most attention.

Wrapping Up

Once your site starts getting traffic, there is a high chance that your sales will increase. 

You want people to gain interest in your brand. This is great for your digital marketing campaign, and it becomes easier to scale so you can focus more resources on SEO and these other digital marketing avenues. 

Basic SEO Tips For Your Business Website

More and more businesses are beginning to get a good understanding of SEO and the benefits they can get. There have been Google algorithm updates that have shown how an optimized mobile website can be great in supplementing your online activities.

Although there are changes that take place from time to time, there are some concepts you can implement every time because they are universal.

It is a good idea to know the basic SEO ideas even if you are going to hire an expert to do the work for you. Below are some basic SEO tips your business site can use.

Understand your audience

This can sound like a simple thing, but this is an area you have the least amount of control over. This is very important if you want to increase traffic to your website.

Google no longer cares about the number of keywords you have in your content, they care more about their users getting satisfied with the results they are getting.

When you have a good understanding of your audience, you will be able to know what they are looking for basing it on their current market trends. When they visit your website, they will find what they are looking for, and this is going to help with rankings.

Looking at your competition

It is always a good idea to compare yourself to competition, and this is something Sam Walton of Walmart did. You should look at the things they are implementing and how you can do the same but even better. If you are not yet ranking at the top of the search engine results, then there is room to improve. Taking notes from a competitor will prove to be a very effective method for enhancing your SEO. You will need to invest some effort into the process so you can know what works for you and what doesn’t.

Creating a business blog

You should be sharing quality content online because it will help you with your ranking efforts, which results in more people reaching you.

Integrating a blog into a website has become cheap and simple. Adding a blog to your website will add traffic because people looking for your content will click on the link on the results page.

A blog gives you the chance of showing your prospective customers that you know your stuff, and you are the best option. You should have a call-to-action in every blog post because it could lead to more sales for your business.

Don’t go crazy on keywords

Keywords are one of the most important things when it comes to search engine optimization. If you have the wrong keywords, you might see an increase in traffic but it will not convert to sales. You need to choose keywords that are related to your business because you want to attract visitors who are already interested in what you are offering.

If you choose irrelevant keywords to increase traffic to your website, then you will be penalized by search engines and you drop in rankings. Search engines want to provide the best quality of results for their users. Keyword stuffing will end up achieving the opposite of what you want, avoid it.

Page loading speed

The speed at which your page loads will have an effect on your rankings. Search engines like Google like websites that load quickly. There are many marketers who have noticed even a delay of less than one second can have a big impact.

Many visitors will be expecting the page to load in about two seconds, and they will not be patient if it takes more than three seconds. For small businesses, every visitor counts.

One of the ranking factors used by Google is the page loading speed.

Linking

This will be one of the most expensive aspects of SEO. You need to have authoritative sites linking to your website because it will help in improving your rankings. Search engines will see you as a quality website. It is far much better to have fewer quality links than hundreds of poor quality links. You might have to pay more for quality links, but the results will be worth it in the end.

Using the above tips will help you see results from your SEO efforts.

A Concise Explanation Of On-Page & Off-Page SEO

There are many aspects that affect SEO but the two main ones are on-page and off-page factors. In order for your site to rank highly in Google and other search engines, you need to be doing the right things both on your site and off of your site (backlinks).

With that said, we’ll take a look at a few tips and guidelines that will ensure that you know exactly what you need to do.

We’ll start with on-page SEO since that is the first thing that you have control over. This includes proper keyword research and selection, content creation, optimizing each page of content, creating the site’s architecture, interlinking, internal anchor text ratios and more.

The first place you should start is with keyword research. The last thing you want to do is use random keywords for your pages or keywords that are too competitive. If you choose very competitive keywords, then you won’t be able to rank your site or it will take very long to do so.

The best types of keywords to use are long tail keywords that have a couple hundred or thousands of searches per month. To give you an example of a long tail keyword it would be something like “best dog collars for Golden Retrievers” versus “dog collars”.

Not only is the long tail keyword more specific, but it is also less competitive and further along the sales funnel. You’re more likely to get a sale from that long tail keyword that someone who is just searching for dog collars.

Another important aspect of on-page SEO is writing great content that ranks. Google is becoming more intelligent which means that it is becoming better at knowing which page’s content is better than the other. This means that you should strive to write the best content possible that actually deserves to rank highly. You can do this by seeing what your competitors are doing and doing it better.

You should also include lots of images, videos, structured data like tables, bullet points, numbered lists, etc.

It is important that you avoid writing about the same topic twice or more times on other pages of your site. This can cause keyword cannibalization where the two or more pages are trying to rank for a particular keyword. Many people mistakenly do this and it will cause your site to be held down in Google’s rankings or even penalized.

Next, we will look at site architecture. If you’re trying to build an authoritative site, then your home-page is best being a portal for the other pages on your site. The home page is typically the most powerful page of your site, so you can possibly use this page for your most important keyword.

However, if you do this, then the rest of your site will need to only be themed around this keyword. For example, if your home page is about best fishing rods, then your other pages need to be about fishing rods or similar topics.

However, if your home page is a non-ranking portal page about fishing, then you can talk about anything on your site such as fishing rods, fishing gear, different types of fish, the benefits of fishing on health, etc.

Lastly, with respect to on-page optimization, you need to ensure that you are interlinking properly throughout the site. The concept of link juice is still very much in play and you need to make sure that the power from your site and backlinks point to the most important pages. These pages will probably be your pages where you make money or get people to sign up for your service or even to your newsletter.

The next most important aspect of SEO is off-page SEO which is building links or backlinks. You need to be very careful when building links since many of Google’s penalties revolve around links. There are three main ways you can build links and these are white hat, grey hat, and black hat.

It is best to avoid black hat links since these are the riskiest when it comes to getting your site penalized by Google. However, it does offer the fastest results and includes links such as paid links, Sape links, PBNs, etc.

On the other hand, white hat links are the best and safest links you can get for your website and these include outreach links such as guest posts, infographics, resource links, broken link building, etc.

Grey hat link building is a mix of both black hat and white hat strategies. For example, you may start off by building a couple of PBNs to the site so that it gets a ranking boost, but over time, you remove those PBNs and replace them with white hat links.

In closing, we have just looked at both on-page and off-page SEO. The above guidelines will definitely help you to rank in Google once you put them into action. However, remember that SEO takes time so make sure that you remain patient and the rankings will come.

Awesome SEO Infographic

The following infographic, is an amazing visual of the different components of search engine optimization.  I wanted to include this here because I really think it helps showcase some really important information. 

Save this somewhere and use it as a reference point when your doing your own SEO.  

I feel like ti will definitely come in handy!

source

The Different Types of Internet Marketing Explained

Given how big the internet has become, thanks to the advancement in technology and how easily accessible it has become, it’s completely justifiable why online marketing is one of the prominent forms of business promotion.

Enter into a discussion about internet marketing, and you will be told how cost-effective and efficient it is in promoting and generating leads compared to the traditional advertising forms like billboards and TV ads.

However, the big question is, do you know the various types of internet marketing and how you can use them to help your business thrive? Well, this read is going to delve further into just that.

1. Search Engine Optimization

Usually referred to as SEO, search engine optimization is a collection of techniques that all aim to improve the ranking of a website in a natural manner in order to increase visibility and generate quality traffic.

SEO consists of both on-page and off-page factors, which all involve adjusting specific elements of your site in order to meet Google’s requirements while ensuring that your site gives the best overall experience.

2. Social Media Marketing

As the name suggests, social media marketing entails using social media platforms to promote your company, connect and engage with your target audience.

This form of marketing doesn’t necessarily drive sales, but it’s primarily used to boost engagement, build links, bring the attention of consumers to your content and even set your brand aside from the rest. All these are essential aspects of creating a successful online marketing campaign.

3. Pay Per Click (PPC) Marketing

This form of marketing can be classed into two primary categories: paid search and paid social marketing. It involves publishing ads on social media platforms and search engines and you get charged each time your ad is clicked.

The most popular paid search platform is Google AdWords. This form of marketing encompasses display, mobile remarketing or retargeting as well as paid social advertising.

4. Content Marketing

This is simply the creation and distribution of valuable, relevant content to your audience in order to reach your marketing goals. This form of marketing focuses on communicating with your audience rather than selling. You provide content that informs, amuses, educates and also provides value, thus attracting and retaining the desired audience.

Content comes in various forms including blog posts, infographics, videos, social media posts, podcasts, images and more.

Publishing high-quality content plays a vital role in all the primary types of internet marketing including SEO, social media marketing, PPC, and more.

5. Search Engine Marketing

Usually referred to as SEM, search engine marketing is the process of utilizing pay per click ads in order to attract web traffic.

In the past, search engine marketing was utilized as an umbrella phrase that consisted of paid search and SEO. However, due to changes in the digital world, the phrase SEM stopped being utilized for both forms of online marketing and has come to refer exclusively to paid search activities.

6. Email Marketing

This is one of the most popular forms of online marketing, primarily due to how cost-effective it is.

Email marketing is usually referred to as a more effective replacement for direct marketing. That’s because you can reach a wide array of people in an instant using ads, reminders, and reminders via email.

This kind of digital marketing tends to be quite efficient as it can be specifically targeted by utilizing demographics to segment lists, which gives the best results compared to traditional direct marketing.

7. Affiliate Marketing

In this form of marketing, you earn a commission by advertising or marketing other companies’ products and services. It usually consists of promoting a product via a video or blog or even featuring advertisements on your site. Money is made once a sale is made through your links.

Affiliate marketing is an excellent way of promoting your brand and reach, especially if you partner with companies or individuals who are prominent on the internet.

8. Influencer Marketing

This is perhaps the newest type of online marketing in this list and it has become quite popular, primarily due to the surge in social media use.

Influencers are individuals with a robust social following and you pay them to promote your company’s product/service.

The trick is finding an influencer who is in line with your values and resonates with your audience. Once you achieve this, influencer marketing can be a very efficient and effective strategy for spreading your name and gaining more customers.

Now that you’re aware of the various types of online marketing and how they work, the next step is to put them to work.

However, some of these types of marketing can be quite complex and detrimental if you utilize them poorly, especially in the case of SEO. As such, it is advisable to hire a company that has a reputation for putting businesses on the map online. Such a company like Decrypted SEO Agency Baltimore will have the right tools and skills to effectively market your business. They will provide everything you need including SEO services, responsive web design, social media marketing, etc.

The Top 5 SEO Tips You Need to Know

Are you in need of some helpful SEO tips because you want to rank even higher on Google? While you may get some traffic to your site, it might not be nearly enough traffic for your liking.

Coming up with a creative strategy that consists of different tips and techniques could help you get better rankings on the search engine site while increasing the amount of traffic you will start to get each day.

Write Content You Would Want to Read

Always come up with creative content for your site. When you are writing your content, you need to write the kinds of things you would want to read if you were visiting another person’s website.

Make the content compelling and informative

It should ask questions that readers will have and provide them with details on the things they might not have known about before they visited your website.

You can reel in readers by coming up with some great titles for your content. Instead of sticking with a basic title, come up with actionable titles that are going to make people want to read through the content you are posting.

If you have good content on your site, you will rank higher and have repeat visitors checking out your site.

Use Different Social Media Sites

You can improve your site rankings by using various social media sites. These sites would include Facebook, LinkedIn, and Instagram.

If you are creating profiles on these sites, you are going to need to use them. Post content to them, update your profile, have a description in your bio, and even include a link to your website on these different social media platforms.

You can even add social media bookmarks to your site to make it easy for people to connect with you on social media from your website when they are visiting it.

Create a Google My Business Profile

You should create a profile using Google My Business. It is completely free to use and can make it easier for different people to find out about your business. It improves your visibility on the search engines and provides consumers with some details about the business, such as where the business is located, when the business is open and closed, and what number they can use to call in when they have different questions they would like to ask.

Most business owners that use Google My Business will notice a significant increase in traffic and engagement, both of which are the kinds of things you would probably like to have.

Use Keywords With Less Competition

You likely know that you need to use certain keywords in your content to help with rankings. Some keywords are simply searched for more often than others.

While it is important to use keywords in your content that people are looking up when they use search engines, it is often better to use keywords with less competition.

Some keywords have such high competition rates that it becomes harder to rank when using them. While you are doing your keyword research, look for options that people are looking up that also have less competition than some of the other ones because then you have a better chance of ranking higher on Google.

Have a Site That Looks Nice to All Users

Your site should look good to all viewers. It does not matter how they are looking at your site, whether they are on a browser from their mobile phones, computers, or other devices.

The goal is to make sure that anyone who comes across your site has the same enjoyable experience and that means having a mobile version of your website along with a traditional version.

Take the time to make sure your site looks good from different browsers. If you see something that is off, you should make some adjustments and have any issues fixed.

These five SEO tips can help you improve your rankings and get a desirable amount of traffic each day. If you want your business and brand to become more visible online and you would like to bring in plenty of new, loyal customers, it helps to come up with a creative strategy that involves the use of these different techniques.

5 Common SEO Mistakes People Make That You Should Avoid at All Cost

As a business owner, it’s important to acknowledge the complexity of the market that you are in. Starting and sustaining a business in this competitive day and age is harder than it seems. Every business, small or large is out to get a piece of that apple, which in this case is the online traffic.

If you want to promote your business in this digital age, it’s imperative to direct your attention to the online environment. Online marketing, which consists of an array of techniques, should be utilized by every business, without exception.

One of the most effective strategies for generating a huge amount of traffic is through search engine optimization marketing.

This is a collection of various techniques that are all aimed at achieving a higher ranking at the search engines like Google and gaining more visibility.

However, there are various mistakes that people make when it comes to SEO campaigns and to avoid wasting resources, you should avoid them at all costs.

Here are some of the common SEO mistakes people make but are easy to avoid:

1. Using Keywords in The Wrong Manner

Keywords have and will always be a core element in SEO. Search engine bots crawl your website in order to comprehend the purpose of its content.

However, many business owners, even after knowing the importance of keywords, use them improperly and as a result, rank for different terms that don’t necessarily match what they really have to offer.

This usually happens when you skimp the keywords research process, which is vital to any SEO campaign.

It’s advisable to use a tool like Google Keyword Planner to know the popular keywords in your niche, the difficulty and alternative phrases that can help you rank faster and higher.

2. Having an Audience That is Too General

An ideal website promotion strategy will always focus on an audience that is properly defined. The internet is huge and has a general use. As such, to get to the right people, it’s important to define your target audience in a specific manner, not a general one.

According to experts in SEO, you should start imagining your ideal clients by addressing the following questions:

  • Who are they?
  • Where do they live?
  • What are the financial circumstances?
  • What is their education level?
  • What does your ideal audience need or want?
  • What are their biggest issues?

Once you answer these questions, you’ll be able to characterize the ideal customers.

3. Failing To Create a Site That’s Mobile Friendly

A website that is mobile friendly loads and displays properly on both desktop and mobile devices. It should be a responsive design that ascertains a uniform experience when viewing your site.

That being said, here are some statistics to keep in mind:

  • About 60% of internet users access it through mobile devices.
  • Over 75% of adults own a smartphone
  • 72% of internet users prefer a mobile-friendly site
  • Almost everyone judges a site based on responsive web design.

If your site is not mobile friendly, then you are not only going to be inaccessible to the majority of your audience, but you will have a hard time retaining the few who visit your site.

At it’s lowest most websites get a quarter of their traffic from mobile gadgets. This is not a figure that you should neglect. Having a mobile friendly-site result in a faster loading site, positive ranking signal, enhanced user experience, and a boost in conversion on mobile devices.

4. Poor or Lack of Social Media Presence

Nowadays, people are using social media more than they ever have in the past. Not just to interact with their friends, but businesses as well. How often are you promoting your company via social media platforms?

As a business owner who wants to get a high ranking on the search engine results pages, you need to be aware of the fact that an ideal social media marketing strategy helps you avoid various common SEO mistakes.

That is because Google, Bing, and Yahoo all analyze the manner in which individuals interact with your brand on social media platforms. The stronger your engagement, the more SEO benefits you get.

5. Not Having High-Quality Content

You may have heard content is king, and this isn’t a cliche. Content is the fundamental element of any SEO campaign. It allows you to differentiate yourself from your competitors and helps position your brand out there and define your value proposition.

High-quality content refers to relevant, unique, interesting, engaging and helpful blog posts, videos, infographics, etc. The more high-quality content you can deliver, the higher the chances of your audience following you and even sharing your posts.

People searching for solutions, inquiries, products, and services will be able to reach you through the content that they come across on search results.

Keep in mind that search engines like quality content as their aim is to provide users exactly what they are looking for.

More SEO Information From One Baltimore

If you’re looking for the best ways of ranking your website in Maryland, then look no further than One Baltimore!

Our advice will put you in the 1st place of the search engine rankings!

Stop wasting time trying inferior or unproven ranking techniques. If you want to over take the top spots in Google then you are going to need some serious firepower.

That’s where One Baltimore comes in!

Our proven strategies have landed dozens of websites to the first position of Google, all without breaking a sweat.

The best ranking methods are not complex, but so simple that most people overlook them favoring the bizarre thinking that some kind of magic trick is going to convince Google to place their website in the front positions.

Don’t take advice from those people. They’re just looking to make a quick buck.

Anyways, look forward to our newest series here at One Baltimore.